01. PO-PO'S AUTUMN FEAST
Printed + Digital Graphics – October 2019
Menu + Social media design for Eating Po-Po's final NYC-based catering event featuring food inspired by chef Diane Chang's trip to Yunnan. Guidance on Chinese typography from Miranda Leung.
02. FROM WITHIN: Totokaelo Holiday Campaign 2019
Wheat Paste Campaign + Webpage layout – October 2019
Web layout and design for Totokaelo's 2019 Holiday campaign. Art Direction by Mai Phuong Bui
03. OUTDOOR VOICES - Cyber Monday
Digital Design Concepts – October 2019
Some graphic concepts for Outdoor Voice's 2019 Cyber Monday campaign utilizing the new branding guidelines + assets.
04. THE – 7 FACES OF LOVE: a gifting series
Printed + Digital Graphics – October 2018
Design concepts for a holiday gifting series that was based upon the seven different types of love. The gifting series could be located (HERE). Illustrations by Aidan Koch.
05. CHANJIEN EXPLORATION
Publication Design, Book Production, and Writing – May 2015
An older project, 500 page publication that explores the universe of a made up species called the “Chanjien.” The publication includes a mythos to the Chanjien as well as a typeface that serves as the written language for the Chanjien. The Chanjien are a series of forms that constantly are in a change of flux, their universe is built upon continous change and transitions, the book explores this through usage of gradients and quadrant based written languages and systems.
06. FISHMONGER DISPLAY
Typeface Design – May 2018
A vernacular typeface based upon the handwriting of a Korean supermarket owner. Originally set and drawn according to romanized Hangul and later adapted for Vietnamese support. In-progress OTF files available upon request.
07. SINGLE STRING – GRAPHICS
Motion Graphics, Animation, Illustration, and Lettering – May 2018
Accompanying motion graphics used as a projection over top a performance piece during an exhibition.
The titles showcased are the names of backtracks I produced for the performance and the illustrations are of three young boys, the performance being inspired by Vietnamese theatrics, cultural storytelling and playing with the idea of linearity and intertwining destinies. View the backtracks (HERE).
08. TOTOKAELO ARCHIVE VISUAL IDENTITY
Branding, Visual Identity, and Lettering – October 2018
Design for Totokaelo’s in-house clothing line Totokaelo Archive. The line features a collection of elevated essentials and seeks to bring the idea of everyday basics into the realm of luxury goods.
The identity features a custom drawn logotype “ARCHIVE” based on older sans-serif typefaces and plays on the idea of bringing newness to traditions. On the sides are two motifs of punch cuts and stitchings.
09. TOTOKAELO WEB IDENTITY
Homepage redesign, Branding, UX/UI – December 2018
A redesign of Totokaelo’s homepage which launched in early December 2018. The design seeks to create visual density through the usage of lines and white space that was already integral and a large part of Totokaelo’s visual DNA. Through this modular line system the website is able to build upon itself continuously while maintaining a visual organization and cleanliness.
Illustrations – 2019
A few favorite illustrations from the year.
11. EATING PO-PO'S POP UP MENU
Printed matter, layout, and print production – October 2018
Menu design for Eating Po-Po’s pop up, a Brooklyn based catering company serving up whimsical food based on chef Diane Chang’s experiences as a chef working at Bon Appétit, restaurants as well as the company’s namesake her grandmother.
12. ALEX CHITTY EXHIBITION IDENTTIY
Show identity, Typography – February 2018
SAIC Professor/Artist Alex Chitty held a show at The Anderson within Virginia Commonwealth’s Campus, the poster served as the identity and basis for the show’s printed epherema.
13. SLEEP STUDIO
Information Design, Web Design, and Coding – April 2018
A little “for fun” project that I started up by just the desire to see how my sleeping schedule effected my levels of productivity. View the website (HERE).
14. KINFOLK X TOTOKAELO ARCHIVE
Vinyl, Installation – June 2019
Vinyl design and layout for Kinfolk x Totokaelo Archive launch.
15. VCU BFA 2018 WEB IDENTITY
Design collaboration, and Coding – April 2018
VCU 2018 BFA Website Identity, it was collaboration with fellow students to develop the identity and a solo project when it came to coding/developing.
16. VN VAILON TYPEFACE
Typeface Design – December 2018
VN Vai Lon is a display typeface that’s currently in the works. Concepted and developed alongside designer Mai Phuong Bui, the typeface draws it’s inspiration from Vietnamese barbershop signage. Utilizing design as an act of preservation and archival method, the goal of the typeface in a way is to preserve the visual language of Vietnam as it’s landscape design and visual culture becomes more commercialized and western.
17. INK MAGAZINE 2018
Design Direction, and Layout – May 2018
Some of my favorite spreads + cover I laid out for INK Magazine, a local Richmond, VA fashion and culture magazine.